On your providers business models

 June 30, 2025

When buying a service, you’re not just buying what’s on the label. You’re buying into someone else’s business model. This aspect is now becoming even more relevant, considering that many times, when buying a product, you are also buying a service with it since there are more and more hybrid products.

If you don’t understand how your provider is structured and how it makes money, you will not fully understand your relationship with them. And you’re more likely to get blindsided.