Avatar (Fabio Alessandro Locati|Fale)'s blog

The Art of SEO by Eric Enge, Stephan Spencer, Jessie Stricchiolla and Rank Fishkin, O'Reilly

April 4, 2012

Since the four authors are very popular in the SEO field, I was expecting the best book on SEO ever. All my expectation have been met.

I think that the book authors have done a great job describing these difficult concept in an easy and ordered way. The book, also, is very complete. The touched topics include: user-focussed data, key analytical tools, effective website creation, result tracking, search engine theory and behaviour, the impact of social media, SEO best practices and much more. Sometimes the authors deviate from the topics usually covered in SEO books, in fact you can find topics like In-house vs outsourced SEO.

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jQuery Mobile: Up and Running by Maximiliano Firtman, O'Reilly

April 1, 2012

jQuery Mobile is a library that allows you to develop mobile apps using jQuery. Is even possible to use a jQuery Mobile program as a native app, thanks to programs like PhoneGap.

This book assumes that you already know jQuery and I think that this is good since the author can focus only on the main topic in this way. I think you should know or study jQuery before even starting this book. I do know that’s possible to understand jQuery code even if you don’t know anything of JavaScript if you have rock solid programming knowledge, but I discourage it.

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Mining the Social Web by Matthew Russell, O'Reilly

February 28, 2012

Mining the Social Web is a good start for anyone is going to create scripts to analyze patterns in Social Networks. I’ve to say that this book consider that the reader already masters Python. I think that should be written directly on the title (ie: “Mining the Social Web with Python”).

I liked the really fast approach to the Social Networks, even if a lot of times I wanted more; for this reason I consider it only a start, not a complete book.

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The Code Book

June 14, 2003

A few months ago, I got gifted The Code Book by Simon Singh.

The book is excellent. It starts from very ancient forms of encryption and moves to current and even future encryption systems.

I’ve personally read it in Italian, but I’ve found it very easy to read and understand.

The book analyzes how the various encryption systems work, their security level and how they got defeated.

I think it’s fascinating how many of the more recent systems got violated due to the humans involved in it. It seems like modern encryption systems are more secure than humans, so it’s easier to compromise the humans involved in the process than the system itself.

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