The Art of SEO by Eric Enge, Stephan Spencer, Jessie Stricchiolla and Rank Fishkin, O'Reilly

 April 4, 2012

Since the four authors are very popular in the SEO field, I was expecting the best book on SEO ever. All my expectation have been met.

I think that the book authors have done a great job describing these difficult concept in an easy and ordered way. The book, also, is very complete. The touched topics include: user-focussed data, key analytical tools, effective website creation, result tracking, search engine theory and behaviour, the impact of social media, SEO best practices and much more. Sometimes the authors deviate from the topics usually covered in SEO books, in fact you can find topics like In-house vs outsourced SEO.