The Art of SEO by Eric Enge, Stephan Spencer, Jessie Stricchiolla and Rank Fishkin, O'Reilly

 April 4, 2012

Since the four authors are very popular in the SEO field, I was expecting the best book on SEO ever. All my expectation have been met. I think that the book authors have done a great job describing these difficult concept in an easy and ordered way. The book, also, is very complete. The touched topics include: user-focussed data, key analytical tools, effective website creation, result tracking, search engine theory and behaviour, the impact of social media, SEO best practices and much more.