On the importance of thought leadership

 February 27, 2026

Over the last 20+ years in IT, I’ve been lucky enough to work across many roles and industries. In that time, I’ve always found that the work we do, and that we’re measured against, is only one side of the story. The other side, and often the most important one, is the work we share: the ideas, the rationale, the reasoning, the reflections that shape how others think. That is what thought leadership is about, why it matters more than ever in our industry, and why I started and continue doing it.